- Short insight
What should a small business website include
A strong website makes your offer clear and the next step easy. Start with the decisions customers need to make before they enquire or buy.
Read this insight
Website & Digital Marketing Insights
Practical ideas for a sharper website, more purposeful social content and a connected customer journey. Explore these short guides before your next project.
- Short insight
Social media content that gives customers a reason to enquire
Original content gives people a reason to pay attention. A useful social media plan connects what your audience cares about with what your business can offer.
Read this insight
- Short insight
Planning a digital presence for Australian customers
A useful digital presence helps Australian customers understand your offer and take the next step. Start with your service area, audience and the questions customers ask before they enquire.
Read this insight- Short insight
Hosting and website maintenance explained
Hosting and maintenance answer different questions. Hosting concerns the environment where your website runs. Maintenance concerns the agreed work needed to keep supported website software and functions up to date.
Read this insight- Short insight
Using WhatsApp Business for useful customer follow-up
A good customer message has a reason to exist. It may answer a question, follow up on a requested quote or share a relevant promotion with someone who has chosen to hear from the business.
Read this insight- Short insight
What an AI website assistant needs before launch
An AI assistant needs a defined job and information your business can keep accurate. Begin with the questions it should answer, such as what you offer, the areas you serve and how someone can make an enquiry.
Read this insight- Short insight
How to choose your first AI automation project
Start with a task your team repeats often and can explain from beginning to end. An enquiry that needs to be recorded, summarised and assigned may be easier to assess than an open-ended request to automate your whole business.
Read this insight- Short insight
AI automation or a rule-based workflow
Some tasks follow predictable instructions. When a form is submitted, create a record and notify an assigned person. A rule-based workflow may handle those steps without needing AI to interpret the information.
Read this insight