A good customer message has a reason to exist. It may answer a question, follow up on a requested quote or share a relevant promotion with someone who has chosen to hear from the business.
Start by deciding which conversations belong on WhatsApp and how your team will manage them. Explain how customers can contact you, what details help you respond and when a person will take over from an automated step.
For promotions, build around recipient permission, relevant content and an easy way to stop future messages. The tools and message requirements depend on whether you use the Business app, the Business Platform or a supporting service.
Bring more structure to your WhatsApp communication. Talk to us about your current setup.
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