Our plan to get back to normal is well under way, so businesses are focusing on reopening, schools are starting face-to-face instruction again, gatherings are permitted (albeit outside and with some restrictions), and people are eager to get out and enjoy the Spring weather, which will help the economy.

The time has come to increase public awareness of your company, your identity, and the work you do. Three compelling reasons have been compiled for you to start posting TODAY on Localised, your website, and social media.

1. MAKE AN ENTRANCE
More than 95% of business owners who attended Localized events learned about a company in their neighbourhood that they had never heard of before. Introduce yourself, your company, and what you do, and you'll almost certainly attract a new audience that wasn't familiar with you before.

2. HOW YOU'VE ACTUATED DIFFERENTLY
Surprises have abounded this year. Businesses have, however, learned to adapt, adjust, and in some circumstances, even survive despite all the uncertainty. Inform the public about the specific changes your company made during this period and your future plans, regardless of what the future may contain.

3. ILLUSTRATIONS OF YOUR WORK
Give an illustration of a company or person that has benefited from your goods or services. If you can, add a picture and perhaps even a client endorsement.

You may increase awareness and familiarity of your company and brand by using these three examples.